Marketing and Communications

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The Marketing and Communications team at Mary Lou Fulton Teachers College integrates marketing, marketing communications, strategic communications, media relations, creative services and events to support the college’s enrollment, communications and advancement goals.

 


What we do

Student recruitment

Empower the recruitment team in pursuit of enrollment goals for undergraduate, master’s and doctoral programs, as well as non degree academic programs.

Strategic communications

Promote institutional priorities, faculty research and thought leadership through owned channels (e.g., college website and social media) and earned channels (third-party media).

Advancement

Support efforts to secure philanthropic support for the college and its priorities.

Internal affinity

Inform faculty and staff about core priorities and general life of the college.

Service

Provide communications, events and other forms of support to units throughout the college; produce T-shirts, swag and other random acts of ad-hoc marketing.

Brand management

It’s true. We are the font police, guardians of the logo and enforcers of palette, voice and tone. We strive to wrap our college messaging in orderly beauty amid the chaotic cacophony of the madly spinning world.

 


How we do it 

  • Marketing planning
  • Marketing analysis
  • Paid media (advertising)
  • Earned media (op-eds, newspapers, etc.)
  • Owned media (MLFTC website, social media channels, Improving Education newsletter)
  • Project management
  • Event production
  • Writing
  • Editing
  • Graphic design
  • Multimedia
  • Digital marketing (SEO, web analytics, etc)

 


Work with us 

Have a question or a project to kick off? Email EducationMarketing@asu.edu or call 602-543-7064 to get started.

 


Who we are 

Get to know the Marketing and Communications staff. Meet our team.

 


Resources

We offer several tools to help faculty and staff navigate their marketing and communication needs.

Jump to view:

Faculty directory
MLFTC logos
MLFTC templates
MLFTC facts & figures
Brand guidelines
MLFTC Style Guide
Photography and video
Events
ASU email signature guidelines
Faculty store



Faculty directory

Faculty members can update their directory profiles at any time. View this instructional video or simply follow these directions:

  1. Visit the ASU directory

  2. Click the red “Edit my profile” button at the top right of your screen

  3. Begin editing on your home page, and continue to edit the areas in the left navigation bar

Changes you make will be visible immediately on your ASU iSearch profile, but may take up to 24 hours to display on the MLFTC website. For additional assistance, contact Clarin Collins. If you need a photo taken or other assistance updating your profile, contact the marketing team through Gricelda Terrazas.

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MLFTC college logos

View and download Mary Lou Fulton Teachers College logos. In order to view the logo page, you will need to sign in as an ASU Affiliate through ASUrite authentication.

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MLFTC templates

MLFTC provides these templates to help with presentations, communications and event promotion. However, some events may require additional collateral and support. Contact us for details.

Download MLFTC PowerPoint presentations

16x9 PowerPoint slides
16x9 Google slides  4x3 Google slides

 

Download MLFTC letterhead

MLFTC letterhead

 

Download MLFTC event flyer and agenda templates

Event flyer
Agenda template 1  Agenda template 2

 

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MLFTC facts & figures

MLFTC is internationally ranked for the quality of its teacher preparation programs, and renowned for the depth and breadth of its education research and the knowledge it creates. Download resources — including a tri-fold brochure, 8.5x11 flyer and Google slides — designed to help faculty members and staff communicate about the college, our community and its impact.

Download brochure
Download flyer  View slides

 

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Brand guidelines

ASU’s brand platform is an enduring, strategic internal statement that defines and guides the positioning of the university in the marketplace. It is how ASU’s brand essence is communicated and informs brand behavior. It keeps ASU’s brand communications and creative manifestations consistent, unified and complementary.  The Brand Guide is maintained by the Enterprise Marketing Hub with the support of our robust ASU design and communicators community. To view additional information, visit brandguide.asu.edu.

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Writing style guide

The Mary Lou Fulton Teachers College Writing Style Guide offers practices the college follows for all outward-facing communication, including the MLFTC website and newsletter, emails and other correspondence, books and brochures, presentations and posters, and advertising.

With a few exceptions, it follows ASU’s universitywide style guide. That guide, also with a few exceptions, follows practices from the Associated Press Stylebook. The MLFTC guide is not intended as a resource for academic writing, which usually follows American Psychological Association style.

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Photography and video

Faculty and staff headshots

View the ASU headshot office hours calendar. You can stop into Stauffer B 101 on the Tempe campus during any of those times without making an appointment. The photo will take 5–10 minutes. If you have any questions, contact photography@asu.edu.

Downloading photos

Photos are available for download through MLFTC galleries and the ASU brand photo library. Contact EducationMarketing@asu.edu for details.

Releases

Anyone taking photographs on behalf of the university, on university property or at university events must obtain a signed model release form from any individual who is recognizable in the photograph. Photo releases are archived and stored by MLFTC. Please return signed forms to michael.hailey@asu.edu.

Video policy

Video equipment is available for checkout to any faculty or staff member within MLFTC. University-owned equipment may be used only for university purposes. No exceptions are made to this policy. Available equipment includes photographic and video cameras, microphones, and lighting equipment. 

Checking out video equipment

  • Gear is checked out and returned to S321, FAB Building, ASU’s West campus. 
  • The maximum checkout period is seven days. 
  • If you have reserved equipment and do not pick it up by the originally scheduled time, the equipment will become available for others. 
  • On-time return of borrowed equipment is crucial, as common-use equipment is often needed immediately upon return. 
  • All requests will be fulfilled on a first-come, first-served basis. The earlier you call in your request, the more likely we will be able to accommodate your requested dates.

How to request video equipment

  • Contact Mike Hailey at least 48 hours in advance at 602-496-1741 during business hours. You can also email michael.hailey@asu.edu.
  • Include the following information:
    • Specific items (and quantities of each) that you need
    • Date and time you would like to pick up and return items
    • Purpose for use of the equipment 
    • Location of planned event 
    • Your name, ASURITE ID and contact phone number

Lost, stolen or damaged equipment

The individual who checks out the equipment is responsible for the equipment and all included items. According to ASU PCS 902: Personal use of University Equipment and ASU Policy Number 5-308: Student Code of Conduct, the “individual responsible” will be billed for any and all equipment, lost, stolen or damaged.

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Events

A lot goes into planning an event — especially if it’s your first time. The MLFTC marketing and event team is here to help and guide you. Before meeting with us, review these documents. They will help you ask the right questions and get the information we need to help ensure your event is successful.

MLFTC events playbook
MLFTC events intake form

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Email signature

MLFTC complies with ASU’s standards for email signatures. Copy the format below, paste it into your Microsoft Outlook options and update the signature with your information. Please do not alter the format or colors of the signature or add logos, other images or additional text. You can use either version, with or without the college’s social media links.


Without social media links:

Your Name
Your Title
Mary Lou Fulton Teachers College
Arizona State University

Mail code XXXX
Office address
City, AZ ZIP
office: XXX-XXX-XXXX mobile: XXX-XXX-XXXX

education.asu.edu | creating knowledge, mobilizing people and taking action to improve education


With social media links:

Your Name
Your Title
Mary Lou Fulton Teachers College
Arizona State University

Mail code XXXX
Office address
City, AZ ZIP
office: XXX-XXX-XXXX mobile: XXX-XXX-XXXX

education.asu.edu | creating knowledge, mobilizing people and taking action to improve education

facebook twitter youtube instagram 


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MLFTC Faculty Store

This online store is for MLFTC faculty and staff personal use only. Browse and buy hats, bags and clothing, just for college faculty and staff.

Image of MLFTC store merchandise

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